"Webinar funnels
are dead"
are printing money.
While everyone abandoned their webinar funnel, the coaches who kept running them with the right Meta ad strategy quietly became the most known names in their industry.
Here's what actually happened
to webinar funnels.
Everyone heard "webinar funnels are dead" and ran. They switched to short-form content, cold DMs, and hope-based marketing. But the coaches who stayed in the game and learned how to drive paid traffic into their evergreen webinars quietly kept growing while everyone else hustled harder for less.
The funnel isn't broken. The traffic strategy was.
Post about the webinar organically and pray
A story here. A feed post there. Maybe a reel if there's time. The same 800 people see it. Half already bought. Registration numbers: disappointing.
Put the right ad in front of cold audiences who don't know you yet
A targeted Meta ad running to cold audiences who match your dream client. New faces registering daily. The cost per registration stays under $10. You decide how many you want.
Your webinar is good.
Your reach isn't.
If any of these hit a little too close to home, you're exactly who this playbook was built for.
Your registrations have plateaued. You're promoting your webinar the same way you always have and it's just not filling the way it used to.
You're seeing the same faces. Your organic audience already knows about your offer. You need fresh eyes, people who've never heard of you.
You've tried running ads before and wasted money. Boosted a post, got zero quality registrations, decided ads "don't work." They do, just not like that.
Ads Manager feels like a foreign language. The targeting options, the objectives, the pixel setup. It's overwhelming and you don't know where to start.
You think you need a massive budget. You don't. You can start for as little as $25/day — the minimum needed to give Meta enough data to optimize. That's less than most people spend eating out.
Everything you need to fill your
evergreen webinar with cold traffic.
The Webinar Registration Ad Playbook is a step-by-step system including video walkthrough and done-for-you templates for running simple Meta ads that send a steady stream of qualified registrants into your evergreen webinar funnel. No agency. No big budget. No guesswork.
Webinar Registration Ad Playbook Core Method
The complete step-by-step campaign guide for driving cold traffic to your registration page. Covers campaign objective selection, cold audience build, budget structure, and creative brief so you go into Ads Manager knowing exactly what to set up and why.
Done-For-You Ad Copy Templates Swipe File
Hook formulas, body copy, and CTAs written specifically for webinar registration ads at each awareness stage. Know exactly what to say to cold audiences who have never heard of you, and warm audiences who just need the final nudge to register.
Registration Page Copy Template Template
A fill-in-the-blank optin page template built specifically for evergreen webinar registration. Headline formula, subhead, bullet structure, and CTA. Everything that makes the difference between a 20% and a 50% conversion rate on your registration page.
Webinar Funnel Profitability Calculator Tool
Works backwards from your offer price and show rate to tell you your break-even cost per registration before you spend a dollar. Plug in your offer price, expected show rate, and conversion rate and find out exactly what your ads need to deliver to make your webinar profitable.
Full Video Walkthrough Video
Watch over my shoulder as I walk through the exact campaign setup inside Ads Manager, from campaign objective to audience to budget. No frozen screens, no guessing which button to click. Just a clear, calm walkthrough you can follow in real time.
This was built for coaches
and course creators who...
The webinar funnel isn't dead. It's the most powerful trust-building tool in your arsenal, when the right people actually show up to it.
This playbook makes sure they do.
Registrations under $10.
You decide how many you want.
Ad spend isn't the story. Cost per registration is. Here's what that looks like across real campaigns.
These are real webinar and lead generation campaigns. Your results will vary based on your offer, audience, and funnel, but the method is the same. The playbook shows you how to get here.
Hi, I'm Meagan.
I'm a Meta Ads Strategist who lives inside webinar and VSL funnels. It's genuinely my favourite type of client work. I've watched coaches with incredible offers sit at 30 registrations a month because no one told them that organic promotion has a ceiling.
I built this playbook because you don't need an agency, a massive budget, or a marketing degree to run ads that fill your webinar. You need a clear strategy, the right setup, and copy that speaks to cold audiences. That's what's in here.
Find me on Instagram @meaganandcompany. I share the real data, not the highlight reel.
Get the Playbook.
Start running ads this week.
Everything you need to set up your first webinar registration campaign: the playbook, templates, copy, profitability calculator, and a full video walkthrough.
One-time · Instant digital access · Yours forever
- Webinar Registration Ad Playbook (Core Method)
- Done-for-you ad copy swipe file
- Registration page copy template
- Webinar Funnel Profitability Calculator
- Full video walkthrough
Not the right fit? Email [email protected] within 7 days and we'll sort it out. No hoops.
Two AI-powered ad tools trained on real strategy: one writes high-converting copy for any funnel, one gives you scroll-stopping creative direction. Includes both custom GPT links (ChatGPT paid) and copy-paste prompt versions that work in any AI. Add it now for just $11.
Instant digital delivery · No subscriptions · No fluff